I tried to post on the thread discussing raf-a-licious and it not being sold anymore from Ben at Alien Visions so I have to post here. I'm not surprised at the business decision that Ben was compelled to make due to price hikes on the juice. What I am concerned about is whether the supplier will usurp Ben's formula for raf-a-licious. This industry is exploding and success will ultimately be determined by the best juice (not the best atomizer, mod, battery, etc.). Similar or the same hardware can be purchased from numerous suppliers but juices are more proprietary and tend to be limited to the vendor that created them.
Ben, if you have protected your formula for raf-a-licious via contractually or through confidentiality agreements and/or trade secret formalization, good for you. However, if this supplier has knowledge of the ingredients that go into making raf-a-licious, I would not be surprised to see your formula being sold by some other vendor some time in the future. If you have sufficiently protected it, then you will have legal recourse should this happen.
Because your formula has been so successful, I would consider selling it to the supplier who hiked the prices on you or to a different vendor/supplier. You can always negotiate a back-end interest on all future sales of the formula and still reap some financial windfall even though you're not selling it yourself. That way, you win and consumers of your product also win. Just a thought.
tony
Ben, if you have protected your formula for raf-a-licious via contractually or through confidentiality agreements and/or trade secret formalization, good for you. However, if this supplier has knowledge of the ingredients that go into making raf-a-licious, I would not be surprised to see your formula being sold by some other vendor some time in the future. If you have sufficiently protected it, then you will have legal recourse should this happen.
Because your formula has been so successful, I would consider selling it to the supplier who hiked the prices on you or to a different vendor/supplier. You can always negotiate a back-end interest on all future sales of the formula and still reap some financial windfall even though you're not selling it yourself. That way, you win and consumers of your product also win. Just a thought.
tony
