It would appear to be branded by the company that sells the wired rolling papers.. "Randy's Wired Rolling Papers", I think they're called, they come in regular, hemp, and a few other varieties, and have a wire down the middle to facilitate easier handling once your, likely unfiltered, cigarette is at its end. The font in the name is quiet similar, but I haven't done any research to conclude whether or not the brands are in fact, one in the same.