I think it's simple, unfortunately. They know their market is people like us, and I think that they believe that decreasing the price will only let us horde at the expense of future sales. It won't attract new buyers, nor make us use them significantly more than we already do. You know I LOVE the HH, but I haven't bought a new one in a very long time. It rapes my sensibilities to pay $20 for a simple drip atty, when I can (and did) buy things like Aromamizer Supremes for $5. I can put a higher ohm build in that device, choke the air, and get a vape that is 90%+ similar, again and again. Same holds true for smaller deck, tight draw RDA's like the NarDa clones. The only reason that would compel me is nostalgia, and by the time I run out of the ones I already have, and get around to feeling $20 worth of nostalgia, they'll probably be gone. Totally feel ya, Mr. Mann. I was waiting and wondering the same thing for quite awhile before I arrived at the conclusion I have.