If you have a 3.7 volt device, start with the 2.4 ohms. If you want more of a vape switch it to the 1.8 ohms, less to the 2.8 ohms. Same advice as above, which is spot on. It is a personal thing as to how much you want out of the Vivi Nova.
The higher ohms, 2.8, are usually best with higher voltage devices, e.g. a 5 volt mod or a variable voltage mod. Do not confuse resistance and voltage. Basically, watts are the power that is going through the device.
Here is a bit of an illustration: 3.7 volts with 2.8 ohms = 4.9 watts (a somewhat low power setting for vaping); 3.7 volts with 2.4 ohms = 5.7 watts (enough to give you some decent vapor), and 3.7 volts with 1.8 ohms = 7.6 watts (a moderate setting for vaping). I use about 7 watts, which seems to work for me. But it is such a matter of YMMV. Just look up ohms law if you really want to understand more.
Just an aside, some of the Vivi Novas I have tried had higher resistance than the heads were labeled. So, you may end up with the head marked 1.8 delivering more like about 2.0 resistance.