As many of you have pointed out, the shipping rates from HDE to HDV have changed. Since October of last year, HDE only charged $5 for shipping regardless of order size/weight. In MANY cases we paid the additional shipping costs and NEVER complained about it. The reality is in less than a years time, we've lost over $4,000 in shipping costs. This is $$ we could have used to buy more products or run more sales, or whatever. With the new website, HDV, we can now charge the actual shipping costs for your order based on the weight. This is a blessing for us, because if we are going to survive and continue to grow, we NEED to stop bleeding money. As many of you also know we offer some of the LOWEST prices on DIY and other products in the industry. Now I pose a question to you all: Would you rather pay a higher overall price for all the products we sell, or would you rather pay the actual shipping price for your orders? I know, know....most of you would say neither, but put yourself in our shoes before you answer the question. We want to continue provide you with outstanding products at outstanding prices, but we can long longer afford to subsidize the shipping costs without a product price increase. The other thing to consider is our size... right now we are small but as our business grows we can get better pricing and pass the savings on to you... but that again is hard to do when we are subsidizing shipping costs too. But then again, we can't grow if people do not feel our prices are agreeable. (I feel like we are screwed no matter what, LOL...) Perhaps there is another option we have not considered that one of you might have?? We are posting this here to have an active and open discussion about the future of HDV and we welcome your input. In the end, you all are our customers and we want to do everything we can to make you happy. I will leave this thread open as long as the discussion is healthy and productive. If I see it start to degenerate into something other than what it was intended I will close it and that will be the end of the discussion. I appreciate your time and consideration.