Don't forget the kiosks have higher overhead than the online stores do. They have to pay for a piece of real estate for one, and in that price is the cost of having security, lights, running water (regardless of whether or not they use it), etc. While I'm not saying the price isn't high, I can understand why it is. It's basic business principles really. To top it off , they may not even be making as much of a profit as the online retailers do. It would be interesting to hear the point of view from someone who owns one of these kiosks.
How can you say it is not a ripoff. If you take advantage of people who do not know better then yes you are riping them off. I understand there has to be a mark up. They have overhead. But come on. $40 for a batt.
Along with rent, (which can go as to $10,000.00+ in the winter months), add in:
Employee salaries - avg 80 hours per week, 360 hours per month (kiosks must remain open during all mall hours or be fined)
Workers comp for employees
Payroll company fees
Insurance for the kiosk (monthly bill)
Retail displays, signs, banners, brochures, other printing fees
Lighting
Gift bags
Inventory management system
Retail POS system hardware(1 system to process all purchases)
Retail POS software
Printing paper for receipts
Many more I probably forgot about,
And the kicker... is called BP (Break Point) - this is when the mall has decided you've made enough money for the month, and charge upwards of 25% of all revenue from that point forward on top of rent for that month.
Yes you have to report every penny earned, every month to mall management.
Then add in the rest of the fees for a legitimate company - Legal, bookkeeping, bank fees, merchant processing fees, permits fees, there is a fee for everything, trust me
Operating a kiosk requires all the same skills, costs, and fees as operating any other business, just on a smaller scale.
Anyway not here to justify anyone's price or costs, or to determine what $ for an ecig equals a "ripoff". Just thought I'd share a bit about what actually goes in to running a kiosk.
Cheers
Internet companies have a great deal of overhead also. Maybe not as much as a store in the mall. But they keep there prices competitive because they know that if someone is on the internet they will check other sites for pricing. These Kiosks are there to make a quick buck off people who do not know better. Once the public gets better informed they will have to lower there prices or get out. Im not saying all kiosks are a ripoff. But if I can buy a better product then you can offer for 4 times less. Then yes I feel you are being ripoff (or rip-off) is a bad deal. Usually it refers to an incident in which a person pays too much for something. A ripoff is distinguished from a scam in that a scam involves wrongdoing such as fraud; a ripoff, on the other hand, is in the eye of the beholder. ...
This is only my opinion and I understand and respect what you are saying. But on the other hand can anyone who has bought an e-cig from a kiosk here say they don't feel they were take advantage of.

Visiting an SE kiosk in a mall got me interested in e-cigs.