Well, either letting a juice sit in the dark for a week or two, or heating in hot water bath (heat water in microwave, drop bottle in til water is cool, repeat). Some juices when fresh are short on flavor - supposed to help bring out flavor
It also allows time for the different flavors in the blend to "marry" so that the flavors balance out. It can also reduce the "perfumy" taste of some flavors. Much like simmering in cooking.
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