It's extremely strong, I find that it overpowers flavors even at 2%, ya, 2%. I tried it at 10% and it's like I tasted a mouthful of perfume and soap. I'm not really digging this flavor, as far as I'm concerned, it's superconcentrated. The only time it works for me is when I use at 1%, and then it is vapable. I think the description of hit or miss is just to justify the bad taste. I know it can probably work when blended with other flavors, but after 10 different 1ml batches I made with Huckleberry using it at 3-1% blending with different flavors, I wouldn't want to
vape it.