From the above Link...
"What should be done?
First, there needs to be clarity on the goal. The goal should be to
reduce harm to the greatest extent possible as quickly as possible. It makes a huge difference to express the goal this way, rather than to aim to end nicotine use, “nicotine addiction”, stop Big
tobacco or whatever other
confused objectives are in play. The latter forecloses many effective and fast-acting options to reduce harm."
If the Goal was truly to
Reduce Harm, the FDA would be doing what UK Health is doing. Embracing e-Cigarettes.