A well designed webpage full of information will always seem legitimate. I'm not knocking the integrity of their products, or their business. Outside sources (criminals) may see them as vulnerable and take their credit card processing data. It has happened to MANY legitimate business's.
Im talking about stuff like the certification section on the homepage of many online retailers.
E Cig eGo, E juice, Mods, Cartomizers, Liquid Nicotine, DIY Flavorings Scroll to the bottom left of the homepage to see what i'm talking about.