The taste is pretty subjective; everyone has a different prospective. E-cigs will never taste like analogs! But to start off with, make sure you have blown out the new atomizer, the primer taste can be very offensive. Also sometimes you just have a bad atty. If the taste is very much like plastic or the wrong end of a cig; try a new atty. I for one started off with some pretty offensive vapes; but I was determined! After switching attys and finding a "flavor" (mostly marlbro) that I liked I was good to go. It took a little work; it was not love at first vape! But I have to say after 20 days in; I will never go back to analogs! I've found the vape that was right for me, and I really do like it better than analogs. But I went through a few attys to get there and several samples of e-juices. With the price of analogs, that was not too much to pay! Oh, and because Coffee is my second most favorite addiction, I have also come to love vaping Cappuccino! Go figure!