Again, flavors are completely subjective, and there are a lot of people who swear by JC, but to me it had a bitter 'just threw up in my mouth' taste. Not a fan.
My experience wasn't that bad but I have to agree that I'm not a fan. I got the Artic Menthol (Menthol Smoker for around 25 years) and found it had a similar taste to the Vanilla I ordered at the same time. They both had kind of a hazelnut flavor in there somewhere, like they got mixed in the same container one right after the other.
Know a guy at work though and all he vapes is the JC Tennesse Cured, loves the stuff!