Because for the same watts it will eat batteries nearly 4 times faster !
That said maybe this type of wire would be more efficient, requiring less preheat i don't know.
Very interesting technology anyway.
It might seem that way. However, temperature change requires a set amount of energy Joules(J), wattage measures energy per second J/s and not total energy applied. Temperature or Nickel builds with this DNA40 will use around the same energy no matter the ohm reading or the wattage. The watts will determine how quickly it heats up. Speed does not determine how much energy is needed. The wire has a set thermal value called specific heat. This is measured in J/goC wattage is measured as J/s. So with this style processes the thing that will be varied is the wattage once up to temperature. Once it is heated up, the DNA40 will adjust wattage to keep it at the target temp +_10F. It least that is what was said in the video about temperature stability.