My opinion is the brand loyalty will pretty much die. I'm not saying the ones of us who buy every week still won't buy a few of our favorite flavors here or there, but placing 4 or 5 or even more 20 dollar orders a month just with Killer Juice(and let's face it, that has become a habit for many people as far as Killer Juice orders go, it's just something we do every week) that will pretty much cease I think. You might get one of those orders a month instead. If it is just like every other place as far as price wise, and let's face it, there are a ton of 4.99/6.99 per 15ml juices out there, I guess my point is the money will get spread out between alot more of those others then it was before. I could be totally off and this is just my theory, but humans are creatures of habit, break the habit or force that habit to break and people wander and create new habits. 60 percent increase in cost for extracts and bottles seems, well, enormous, I would expect to see many other companies stating that their cost are increasing also, I don't know about your specific extracts, but your bottles seem pretty standard fare as bottles go, I imagine we will see many other vendors talking about the cost increase.