While I do think they're becoming 'trendy', that's because the amount of places which have outlawed smoking has grown to the point where it's a trend to have to quit out of self-defense... and since it's easier to quit by using an ecig (and, in my opinion, more effective) than it is to go cold-turkey or to use one of the gums or patches, it makes
sense that they're more visible.
I just know that in the last 3 visits to my local neighborhood bar for a pint, I've had three people ask me for more info about my PV. (And a fourth was going 'yeah, my friends smoke (common green plant) with those, heh heh heh', to which I sort of rolled my eyes and went 'not with this thing'.
