Um... yea.. that is ......ed expensive to me. Not knocking them but I will buy juice elsewhere and probably find something I like. I mean, unless it's made with a lil somethin extra like diamonds and molly and gives me magical powers... but seriously $37.50?!?! I just bought 8 bottles of 10ml juice for about that price... well.. with a Black Friday coupon.. but still! I mean, is it THAT much better?
I get it, Five Pawns is expensive, but there are many dozens of boutique brands now that play in this price range. Why everyone complains that Five Pawns is too expensive, and does not ever mention The Standard, Jameson's, Space Jam, Uncle Junk's, Suicide Bunny, Drakes, Next Level, Craving Vapor, or the dozens of other names that play in this price range is beyond me. It's always Five Pawns that gets called out.
With boutique juices here are some things to consider. The maker of it has to get their money, they sell to the dealer who also must get their money. That usually around a 40% - 60% split either way depending on the brands terms. What you as a customer gets in return is consistency, unique usually made in house flavorings and extracts, clean juices made in laboratory sterile conditions, and yes, slick bottles, branding, and image too.
You can always go elsewhere and pay less, but almost all of the juice vendors that cost way less are a crap shoot. You can't just walk into to your local dealer and test it on the spot. You spend less but you have to hope you like it. Also these guys are like Moonshiners, you hope they are one of the few good ones, but odds are they is a he who is mixing in his garage or kitchen table and he made a website. He uses TFA or Flavorwest flavorings and he uses cheap squeeze bottles and calls it Fairy Blood or something.
As for the $37.50 single offering Five Pawns has, they steep it in an oak barrel for 3 weeks. It's made in very limited runs because of it. Is it better? I like it a lot, especially for dripping. It's one of the most complex juices I've run across.
Five Pawns is expensive, but I have many boutique brands in my drawer. I usually have 15 flavors on hand at least to vape. They are just a voice in the choir of my rotation. It's not like I pay $27.50 all the time to vape this stuff all day every day. I treat myself every so often to them.