Actually there was a study done by someone on our side indicating that with a lame, cigalike delivery system, you need something close to 50mg strength to get comparable nicotine absorption as smoking a real cigarette.OMG 48mg!!!!!!!!!!!!! That makes it even funnier. And cant you see those cronies sitting in a room patting themselves on the back for coming up with the idea of making a e-cig so horrible it'll make you want to smoke a cigarette! BRILLIANT!!!