Capri Ultra Light Menthols.
Now let me tell you a story 'bout howz the last time I asked for them went. I was using the self checkout at the grocery store and asked for "Capri Ultra Light Menthols" and - as no one ever knows what they are and they're so discreetly labeled - I added "the ones with the green squiggly on the front..." She leaves for a couple of minutes and comes back and says "We don't have them" and so I'm like... "No, really, you do. They have a green smoke-like graphic on the front..." so she leaves for a minute and comes back with them in her hand and asks me if they're what I'm looking for. She points out that they are no longer "Capri Ultra Light Menthol" - the fine print now reads "Capri MENTHOL JADE".
Seeing as how I cannot imagine me going up to counters across the country casually requesting "Capri Menthol Jade" - uncool! - I feel sure this has contributed to having to move on from them.
On a final note, those cigs underwent like 3 image upheavals since I started smoking them 6 years ago. Why, why, why when hardly anyone knew what they were or - in a store or gas station - *where* to find them in their rows of cigs. I always had to describe them and once I figured out where they were, I always had to instruct the searcher in where to find them (e.g., "no, no, not with the other capris - over there behind that little virginia slims sign"... "yea... down... yea... to your right... just below your hand... yea"). And oh the late nights when I have gotten into arguments with cashiers over whether they carry capris.
Cashier: "What? Um. We don't carry those."
Me: "No. You do. Really. They are kind of a stark white box with a pink, blue, or green smoke swirl..."
Cashier: "We must be out..."
Me: "No... you do have them... really. They're right there..."