- Apr 2, 2009
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Sir Jeremy Haywood: How the Nudge unit threw light on lighting up
How the Nudge unit threw light on lighting up | Civil Service
“There are many examples of where a potential solution to a policy problem is not what you first might expect. This is why I was so interested to learn about the rise of e-cigarettes, which haven’t been developed by government but might provide some answer to one of the greatest challenges we face… E-cigarettes are a promising avenue to explore because, although they are not risk-free, they are likely to present a fraction of the risk of smoking…;E-cigarettes are now the most successful product at helping people to quit smoking, and the evidence shows that almost all users of e-cigarettes are current or former smokers”
My attempt to post the chart (from the weblink above) wasn't successful, but I found a slightly different version of the chart that was posted at
Investors Chronicle - Chart of the Day: Smoking in modern Britain
How the Nudge unit threw light on lighting up | Civil Service
“There are many examples of where a potential solution to a policy problem is not what you first might expect. This is why I was so interested to learn about the rise of e-cigarettes, which haven’t been developed by government but might provide some answer to one of the greatest challenges we face… E-cigarettes are a promising avenue to explore because, although they are not risk-free, they are likely to present a fraction of the risk of smoking…;E-cigarettes are now the most successful product at helping people to quit smoking, and the evidence shows that almost all users of e-cigarettes are current or former smokers”
My attempt to post the chart (from the weblink above) wasn't successful, but I found a slightly different version of the chart that was posted at
Investors Chronicle - Chart of the Day: Smoking in modern Britain

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