One problem with campaigning to keep flavors legal is that most deciders on this don't have a history of smoking, so we know things they don't know. We need to express them.
Even though cigarette ads always talked about flavor and smokers talk about flavor, I don't know ONE smoker who started because of flavor. It was the very fast buzz and the feeling the cigarette gave us. The flavor was, frankly, horrible. We quickly learned to tolerate it.
But e-cigs do NOT give that fast hit and buzz. I don't think they are attractive for a fast feeling of relief either. No immediate buzz, no fast relief, basically they are MISSING what grabs combustible-users and addicts them. It's too subtle to "grab" you.
So, to grab smokers, e-cigs have to replace that fast buzz with longer-term relief like patches and gum, BUT. Patches and gum don't work because they give no pleasure to replace the pleasure of the buzz. As a long-term smoker, when I put the vape to my lips, I need SOMETHING immediately pleasurable to compensate me for the buzz I am NOT getting, to help me keep from reaching for a combustible.
For most of us, that is vapor AND FLAVOR.
E-cigs need to be attractive to HUMANS in order to attract smokers away from combustibles.
Even though cigarette ads always talked about flavor and smokers talk about flavor, I don't know ONE smoker who started because of flavor. It was the very fast buzz and the feeling the cigarette gave us. The flavor was, frankly, horrible. We quickly learned to tolerate it.
But e-cigs do NOT give that fast hit and buzz. I don't think they are attractive for a fast feeling of relief either. No immediate buzz, no fast relief, basically they are MISSING what grabs combustible-users and addicts them. It's too subtle to "grab" you.
So, to grab smokers, e-cigs have to replace that fast buzz with longer-term relief like patches and gum, BUT. Patches and gum don't work because they give no pleasure to replace the pleasure of the buzz. As a long-term smoker, when I put the vape to my lips, I need SOMETHING immediately pleasurable to compensate me for the buzz I am NOT getting, to help me keep from reaching for a combustible.
For most of us, that is vapor AND FLAVOR.
E-cigs need to be attractive to HUMANS in order to attract smokers away from combustibles.