Why would they meave money on the table?
The SOLE purpose of a company is to generate profit.
E cigs represent a ready made billion dollar domestic market that was just gift wrapped and handed to BT.
What?
The money they're already losing?
To people who won't remain life long addicts?
Making effective vape gear (the figures you're quoting HAVE TO include these and hobbiest/collector consumers, which would all be eliminated by BT vape products, FDA approval process [which will be hosted by BT anyway] and the 2007 grandfather date) eliminates permanent customers.
So the onus is on one to prove why they'd want more than their segment of the market for longer than it takes to eliminate that segment completely.
Tapatyped