Tell people in a one red light, small town that you just heard the news that a local college is going to place an extension campus in their town. They will go nuts thinking about the college students that are about to take over, the drinking, the nakedness, the traffic. They will start planning to buy pizza franchises, get all up in arms, and they will say, "There goes the neighborhood." The farmers will start thinking about the horror of their cows being "tipped". Then they will be so relieved it is just a joke they won't be mad.