This is really interesting. Tastes are different, sure. But I think there are some flavors/foods that most people can agree on (vanilla, strawberries etc). Not so, it appears, with e-liquid. I received my first shipment from VV and I was blown away. I got Vino Veritas, Coconut Breeze and Persephone (Pomegranate) - absolute virgin line. I could not detect any alcohol, just subtle and highly realistic flavors. After trying several flavors from Mt Baker, V4L, MadVapes, VaporZone, I have to say that all those flavors were harsh, highly artificial and perfumey. You order banana - you get laffy taffy, you order peach or blueberry - you get some non-descirpt sweet juice, you order melon - you get jolly rancher's flavor. But maybe that's what most people want. The only one that came close it it was Elevated vaping's Pencil.