It is worldwide giveaway dear!"You need tp wear a Russian, army surplus hat if you want to smoke a cigarette in the rain!"
Clearly the message is sublimial, as doubtless the device being promted is waterproof or doesn't need matches to get it going. "Seemples!" as the Meercat would have said.
Don't take this post seriously seriously - I'm in the UK so probably am unable to enter anyway!