Actually
ProjectGuy...the ability to go "mainstream" is really the ultimate goal of ECTA.
1) Painstakingly complete compliance with the law +
2) successfully quashing the 'tobacco or medicine'
misclassifications =
3) industry freedom. I could care less if vendors & manufacturers do the above through ECTA, or on their own. The goal remains the same...and the
obligation to do so remains the same. But if ECTA's members do all they need to
(consistently & ongoingly), and move forward in a timely manner...they will likely be first to that finish line, & its members would then have the first go at freedom & expansion.
Point is sooner or later, we're going to see relatively mainstream sales. Yay!
My bet is that there'll always be a market for cheapo disposables, 510s, prefilled cartridges etc etc...in places like a convenience store. No one expects a convenience store to have the best anything when it comes to electronic goods. But they do carry some, and if you're in a pinch
(or just on a budget, or don't know any better lol) it's there for you. I don't anticipate convenience stores moving beyond the "crap," because they're not about to staff their shops with experienced vapers, who have the time or inclination to help a customer choose something good. Convenience stores don't care if it's good - they just wanna sell you stuff, lol. In and out, quick.
So as for the "good stuff" like a ProVari or premium e-juice...I think that kind of stuff will remain the domain of actual vape-shops. But there's
totally going to be
loads of vape-shops someday. Like entirely dedicated to e-cigs and/or e-juice. Small ones, big ones, franchise ones, completely unique ones, mom & pop ones & slickly professional ones. There's no limit.
Vape-shops, i.e. retail stores...won't end online sales, far from it. There'll be both. Because there's a desire for both from customers, and so
so much to explore. All kinds of juices, and so & so's Strawberry can be completely different from what's-their-name's Strawberry. All kinds of devices. All kinds of innovations & new products coming along, all the time. And millions of smokers out there, many of whom have never heard of e-cigs at all, or have barely heard of them
(and what they've heard was probably b.s.). We've barely scratched the surface with this industry. For real.
I
don't anticipate Timmies offering vape stuff inside a Tim Hortons, lol. Ever. I might be wrong...but yeah, I don't anticipate them doing that. I
could see the day though, where Timmies could conceivably license an official Timmies stamp to a Canadian e-juice maker, for one or two juices. The juice would not be made by Timmies or sold by them, though they may cooperate on getting the flavouring to be perfect; the end-product e-juice would be made by an established e-juice maker, but with a licensed brand-approval. The profit to Timmies from such a deal would be obvious. The thing is, this would all depend on really moving past where we are now...to a point where the positive evidence of so many people switching from smoking to vaping is just so overwhelming & in the mainstream...and the negative evidence is so overwhelmingly established as trivial & tiny
(i.e. no more harmful than common caffeine consumption), in the mainstream...
...that the vape-industry will be regarded by the 'mainstream' as a 'good' industry. The fact that it will be booming, and visibly so
(right now it's very non-visible), will help established food-brands etc to see the sense in cashing in on a licensing deal. For myself as a vaper, my only concern would be wanting to know that whoever makes the juice is
1) not Big Tobacco,
2) isn't adding any weirdo ingredient into it, and
3) is being completely & verifiably candid about what
is in the juice
(as is required by law anyway, for such a consumable product).
PG, VG, triacetin (for those who don't like PG), flavouring, and nicotine. That's
all that should be in there, at the most. Perhaps a trace amount of alcohol
(like if it's a carrier liquid in the flavouring - not a purposely-added primary ingredient). It should all be food/pharmaceutical grade...and regulated accordingly, as all consumable products are, for accuracy & safety.
That's my two cents. We will eventually see greater visibility of basic products in convenience stores, Shoppers Drug Marts, perhaps even Canadian Tires & bookstores. With nicotine too. But it's gonna be basic stuff in those places, and/or crap that sucks. The "good stuff" we'll continue to see online, and in time in retail vape-shops...which will range from basic, to utterly unique 'must-visit' places.
Can't wait!!
Happy vaping all.