V4L I think initially profits from a lot of beginner vapers. I went with them, and had positive experiences, despite paying a premium for their ecosystem. I didnt mind paying a bit more, their forum seemed very useful and had friendly staff. But their pricing now is just quite too high compared with alternatives ($150 for an enhanced basic battery kit is crazy - and $8 cartomizers??), and they are also not keeping up with the vaping world. I wager most Cigalike users who take a liking to the technology wont stay cigalike users for very long once they see what else is out there, especially finding that better hardware can be had for far less. The dual mode zeus is a great product, but mine broke, got a new one, and it broke again. Bought one on a promo they had, and it came DOA, and my email was left unanswered. I do miss my zeus, but not the cartos/smileos.