Yes, your initial order may be pricier, but in some cases, "you get what you pay for" stands true. You pay a little more for more time take to make a better tasting juice.
However, about 3 weeks after your order ships, you get 15% off coupon to use in the next 15 days. I'll usually purchase a 10 ml, a 30 ml, which takes my total over $20 and then ask for my free 10 ml bottle of my flavor of choice (as long as it's sample eligible, there might be 10 out of all their juices that aren't - it will say in the description). For about $21, I can get 50 mls of juice from Ahlusion. And when that order ships, in 3 weeks, I'll get another 15% off coupon. And your coupon can be used multiple times in that 15 day period.
I'd say paying money for juice that I find I hate ends up being more expensive than paying a little more right off the bat for juices I love. No throw away juice for me!It's all in your perspective.
With the 15% coupon, ordering a 60 ml. bottle of juice and a 10 ml. sample the price per ml. including shipping comes out to be 38¢ per ml. Ordering 2 - 30 ml. bottles and a 10 ml. sample the price per ml. comes out to be 43¢ per ml. My perspective is that's silly cheap for juice of such high quality.
For that price one is assured of getting natural tasting flavors combined with Wlad's jaw dropping, magical mixing skills made in a lab with NIST or ASTM specs. I'm pretty much over ordering from other vendors because the hit versus miss ratio has proven to be far too frustrating and expensive for me.