The feel of the vapour, the ‘
throat hit,’ the taste, the action. They’re all there and so good that electronic cigarettes are a recreational hobby in their own right. It’s perfectly possible for smokers to give up nicotine completely with their help, but the experience is just so good that many ‘vapers’ simply don’t want to.
This, of course, reduces the risk of relapse and further boosts the effectiveness of e-cigs.
A spokesman for ASH said this morning that by discouraging their use, “We’re really condemning people to death who might otherwise have lived.”
And therein lies the problem.
People are going to live longer. A lot longer.
There’s already a pensions crisis in the UK, but that is only half of the issue.