I think it might be nice to send out a press release to news organizations apx 24-48 hours ahead of time. Be sure to include contacts for further information. There are also several newspapers including McClatchy.
Personally, I'd like to see individual stories sent to some of the self-proclaimed consumer health groups such as ACA, ALA, etc.
Another focus might be dropping by, in person, state and national representatives offices to say "hi" and talk about the issue w a letter. Turn ourselves into "lobbyists". Ask if anyone in the office smokes and see if they'd like to try one (a give-away program). I got the idea from cigar advocates who gave away cigars to local and national reps.
What I'm not sure of is if this is a way to "celebrate"? I wish there were more time because this could have been a way to spread the good news nationally with a massive ecig give-a-way program to any smoker that wants to try an ecig.
I think there is enough membership and vendor support to fuel such a program and I'm not sure a give-a-way program would be a possibility later on since ANTZ might consider it a promo, coupon, etc that they don't allow with reg cigarettes. I think that might attract positive attention in the media also. I know Panda ran a give-away program for a limited time that got enormous response. The point of this is to get the message out that smokers DO want to quit smoking cigarettes and the fact they haven't been able to may not be as simple as ANTZ would like everyone to believe, and of course, pointing to something that is successful.
Just random thoughts. It's kind of late for an event 8 days away.