They're on a massive new late night ad campaign, and it was buggin' me, so I just yesterday read all the Cue
threads here and "you know where" and then watched Phil B's YT vid on it and the "Europa" (edit for length Phil, I'm just sayin'
).
It's an odd duck to be sure... certain aspects of it, its cartridge specs, and nic levels
just don't make sense.
And it's definitely a ~30w, 0.6 ohm direct lung cloud machine. In a closed environment product.
Who's the market?
Phil, being MTL by preference, and always looking for a cigarette experience replacement... could find no way to get a satisfying vape from it (he's know the ceveloper for years and had the predecessor model in hand some two years prior to the 2016 review I watched).
Very much an inkjet printer marketing model as well... the box itself is a loss leader for the profit on the sealed cartridges. Damn they're pricey.
It's an intriguing next step in closed system mods... but it's not there yet.
A little more development, a better price structure, and a separate line for MTL users... and it might be a winner. Certainly make for a good back-up, beater or pop in the pocket when you'in a hurry out the door.