I think that the fact that it doesn't look like a normal Cigarette is a good thing. Trying to compact all of the parts and pieces needed into a cigarette sized/shaped package is problematic and leads to underperforming and unreliable products. The further these devices deviate from the cigarette mold the better they perform. The Screwdriver and magnum mod are proof of that. I am really optimistic about this device as well and feel fairly reassured with the presence of a one year warranty. The Dura had problems but, for me, those problems seem to have been addressed with the Dura-C as much as they could be for a device of that size.