I was at the gas station waiting in line and seen all the cigalikes and i couldn't help but wonder, why is BT sticking with cigalikes and not expanding given how popular vaping is? I mean there is soo much money to be made in the vaping industry...but not with cigalikes. Nobody likes them or wants them, they want the latest gear where they have more choices and a better vape. So why is BT setting on the side lines missing out on money to be made?
JMO.
But BT Always plays the Long Game. And the way they see things, a Heavily Regulated market is the future. And that Fits their business model Much Better than a Free Market where Competition and Innovation bring the rain.
BT also kinda has an Image problem. I wouldn't pay for Hardware made by BT. Because there are Plenty of other Companies that weren't In Bed with the FDA for Decades that I would rather give my money to. And a BT produced e-Liquid? Put me down for a No.
BT did kinda take one in the Shins though. Because I Don't see much of that "No New Tobacco Products" being enforced. And that is something that Doesn't Fit in well with where they would have liked to be Today.
That, and who is Living at 1600 Pennsylvania Ave isn't who they thought it would be. But then again, Nobody Did.
There is Also the Deep Pockets in a Lawsuit to consider. Suing some Mom & Pop B&M for $50,000,000 is not really worth the Filing Fee. But suing BT? Heck, that's kinda a National Pastime in the USA.