This whole discussion is exactly like the one about "Beats by Dre" that pops up constantly on the headphone forum I visit. Many people there have headphones costing thousands. They look at people who still use their stock iBuds the way vapor vets look at people still hooked on analogs and they're eager to help guide them from the dark side. It usually goes like this:
Newbie kid who just spent $250 on his first set of headphones because Justin Bieber wears them and Dr Dre endorses them, so they must be great and he has to tell the world: "WOW, I just got the Beats by Dre. They da Bomb!!!"
Everybody else piling on: "Sorry, kid. You got tooken. You could've gotten any number of cans that work 10X better for $50."
Noob kid: "Huh?? No way. They're the biggest selling headphone out there. They sound awesome. Besides, your headphones look dumb".
Veterans: "McDonalds is the biggest selling restaurant. You just spent $25 for headphones, $25 for bling and $200 for celebrity endorsements."
White Knight: "Cut the noob some slack. At least he discovered something besides his stock iBuds. He'll probably come around later, realized he got screwed, and sneak off to buy something decent when no one is looking. It's hard to admit you got suckered. At least the Beats are a little better than stock iBuds. Why all the hate?"
Veterans: Because it's a sleazy company with a sleazy marketing model that exploits people who don't know any better and sell them over-priced and under-performing garbage. Then those people come here and insist to us with $10,000 Sennheisers that they've discovered the best cans ever."
White Knight: "Well, leave him alone. He's happy and that's what matters. It's his money and his choice."
Veterans: "Yeah, but it gives the whole industry a bad name. It discourages other people who think that's what hi-end headphones sound like and it bullies respectable, well-performing, well engineered brands off the shelves of retailers. Half the display area of Best Buy is hogged by Beats, while the far better cans are either not stocked or are stuck in the corner where they can't be discovered or tested."
That's about the same argument we're seeing here with Blu's. They aren't totally worthless. But, occasionally, I'll hear people remark that e-cigs are a fraud, or they don't work. I'll guarantee you that 95% of the time, the people who say that have only been exposed to brands like Blu, or the kiosks, or the radio "free trials". A minority will catch on and upgrade to a real e-cig. A smaller minority will bend over permanently and stick with them. But the majority will probably just give up due to the ongoing high price and eventually go back to analogs. When the subject of e-cigs comes up among their smoking friends, they'll be the ones to pipe up and say they've tried them but they don't work and anyone who tells you otherwise is a paid shill or a fluke.
That's the real problem with inferior, over-priced, marketing driven products like Blu or Beats. But, unlike headphones, with Blu and his ilk you're dealing with people's lives and health, not their audio enjoyment.