I'm not fond of creative names either - even if it's described on the website.
I have several bottles with names like that and I don't remember the flavor profile. It's often inconvenient for me to pull up the website just to remind myself of what flavor I bought.
Creative names are ok if they're actually descriptive -- I DIY a "smoky cappucino" juice, but recently decided to rename it to "Smocha" -- which describes it perfectly!
Andria