I'm still a little angry at the fact the manufacturer's of these devices are either dragging their feet at application to the FDA for approval, or are there real reasons why this can't be done yesterday! We want testing too...as consumers we have enough research under our belts to decide if the use of e-cigs is safer than tobacco cigarettes, there can be no question of that. The manufacturer's could easily promote that theory, but they would have to stop advertising them as a cessation device. That's not the protocol most of us share in, but it has been shown to be a successful RELACEMENT to cigarettes... by thousands of us.
Kate - Your frustrations are totally warranted and as a supplier, I can tell you that it completely pisses me off when other suppliers make such claims as the FDA has every right to regulate such health claims. The beauty of the ecig is that our customer base, long term cigarette smokers, are highly educated when it comes to their habit. Now, that's not to say that some are desperate and looking for a miracle to help them quit... but the ecig does not help you quit. It prolongs the action and continues the habit.
Consumers are not a bunch of dolts like some suppliers (and the FDA) would like everyone to believe, and this forum is proof of that.
However, what can be done is consumers who find suppliers who are making such health claims, let them know that you do not support them and that they should seek FDA approval for their cessation claims.
Now... on the other hand... I would love to see the (marketing and approval) regulations on all nicotine replacement products become more lax. Could you imagine if 10 years ago, you had walked into a gas station to buy a pack of cigarettes and the nicotine gum was less expensive then a pack of smokes and sitting next to the cigarettes? For me, I would have only been 6 years into my smoking habit and might have just been tempted to trade off the gum and the cigarettes, reducing my intake of burning tobacco.