AJPH publishes editorial urging ban on e-cigarettes

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Bill Godshall

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Novel Nicotine Delivery Systems and Public Health: The Rise of the "E-Cigarette" -- Cobb et al. 100 (12): 2340 -- American Journal of Public Health

Editorial
Novel Nicotine Delivery Systems and Public Health: The Rise of the "E-Cigarette"
December 2010, Vol 100, No. 12 | American Journal of Public Health 2340-2342
Nathan K. Cobb, MD, M. Justin Byron, MHS, David B. Abrams, PhD and Peter G. Shields, MD
Introduction

Inhalation of smoke from burning tobacco remains the most deadly risky behavior in the United States. For years, corporations have sought alternative methods to administer nicotine to the brain without the harms of combustion while retaining the immediate rewarding aspects of cigarettes that make them so profitable, pleasurable, and addictive. The latest attempt at reduced harm products is a heterogeneous collection of battery-driven inhalers termed by the World Health Organization (WHO) as electronic nicotine delivery systems (ENDS)1 or more popularly as electronic cigarettes or e-cigarettes. These devices pose significant challenges to the public health community because their distribution and use has become widespread in the United States while simultaneously evading most regulatory structures. Ultimately, these devices force a close consideration of how the health and regulatory system evaluates claims of safety and harm reduction in a dynamic, consumer driven environment to ensure the broad protection of public health...

The ENDS tested so far have demonstrated poor quality control; toxic contaminants, albeit at low levels; misrepresentation of the nicotine delivered; and insufficient evidence of overall public health benefit. Ongoing, rigorous safety testing is needed, including determining real-world use patterns and further laboratory testing across device constructions to determine actual systemic nicotine delivery and exposure to harmful constituents. We recognize a manufacturer's desire to market their product and advocates who say ENDS are logically safer than cigarettes. However, to allow their unregulated sale on presumption is not protecting public health. ENDS should be removed from the market and permitted back only if and when it has been demonstrated that they are safe, that their benefits outweigh their harms to overall public health, and that a comprehensive regulatory structure has been established under an appropriate FDA division. It is possible that ENDS-like devices will eventually provide safer alternatives to smoking that do not increase uptake among youths, that foster cessation, and that are less harmful or addictive than cigarettes. Until then, health and safety claims based on assumptions are unacceptable.


Note that authors Cobb, Byron and Abrams work for the American Legacy Foundation, which has previously urged the FDA to ban e-cigarettes (until they are proven safe and effective by the FDA as smoking cessation aids).
Cobbs e-mail address is ncobb@legacyforhealth.org
 
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Vocalek

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I submitted the following to the AJPH as a "Response".

The authors of the editorial "Novel Nicotine Delivery Systems and Public Health: The Rise of the 'E-Cigarette'" advocate removing electronic cigarettes from the market until they are proven safe and effective as "smoking cessation" products. Such action will have devastating unintended, consequences.

Much confusion is generated by the medical community saying "smoking cessation" when what it really means is "nicotine cessation." The recommended cessation products have a fatal flaw: When treatment ends, relapse begins. When used as directed to wean the patient down and off nicotine, the FDA-approved nicotine products have a success rate of 7% at six months, 5% at one year, and only 2% by 20 months. (Moore D, et al. Effectiveness and safety of nicotine replacement therapy assisted reduction to stop smoking: systematic review and meta-analysis. BMJ 338:b1024 2009.)

E-cigarettes are not intended to be a nicotine cessation product. Their intended use is as a reduced-harm Smoking Replacement Product (SRP). They work extremely well for this purpose. Three surveys of e-cigarette users show that between 63% and 80.5% of users are using e-cigarettes as a complete replacement for smoking. Most of the remaining participants report they have significantly reduced the number of tobacco cigarettes smoked. Furthermore, over 90% of users report improved health, easier breathing, and better lung function.

To gain approval as a nicotine cessation product, e-cigarettes would need to be accompanied by directions on tapering nicotine down to zero. The FDA would probably cap the permissible amount of nicotine at much lower levels. As a result, their effectiveness for achieving smoking abstinence would plummet.

E-cigarettes could be regulated immediately as tobacco products under the Family Smoking Prevention and Tobacco Control Act, but the FDA refuses to do so. Despite the absence of regulation, the products have shown no tendencies to be a danger to public health. They have been on the market in the U.S. since late in 2006, with zero deaths and no serious adverse events reported.

Removing the products from the U.S. market will force approximately a million former smokers into a Sophie's Choice: Relapse to smoking, or seek e-cigarette supplies from a newly created black market that operates outside the boundaries of any regulation. Most e-cigarette users were unable to remain abstinent from nicotine in the past, despite repeated attempts.

The CDC has stated, “To further reduce disease and death from cigarette smoking, declines in cigarette smoking among adults must accelerate.” Notice that the CDC specified declines in "cigarette smoking", not declines in "nicotine use." How can we accelerate the smoking decline if we force off the market products with a 63-80% success rate and recommend using products with a 2-6% success rate? Taking this route will encourage relapse and discourage quitting.
 

rothenbj

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"The American Legacy Foundation is a 501(c)(3) not-for-profit organization that was established in March 1998 as a result of the Master Settlement Agreement (MSA) between a coalition of attorneys general in 46 states and five United States territories and the tobacco industry. It is funded primarily by payments designated by the settlement."

That pretty well explains why anything other than unsuccessful NRT products should be taken off the market.

Well maybe also Cheryl Healton, American Legacy Foundation President and CEO's 3/4 million dollar a year salary and benefits might also come into play.

IRS forms track pay at nonprofits | The Columbus Dispatch

What Dr Siegel had to say about them in 2005

The Rest of the Story: Tobacco News Analysis and Commentary: American Legacy Foundation Tactics to Increase its Funding Exposed

And from their fight in Ohio-

Tobacco-money dispute isn't over | The Columbus Dispatch

Tobacco money is their livelihood.
 
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