Although there aren't a huge amount of vape shops in London, I get the feeling that most (not all) are overpriced trying to rip off people new to vaping. I used to feel guilty trying their samples, but when they mention that their prices are double what I have seen online I feel no guilt walking straight out the door.
Also as a side note, too many sop assistants who don't know enough to try and sell you, quite a few have even admitted to me that they don't even vape. Seems liek quite a few shops a started by passionate owners struggling to find knowledgeable staff
I think most vape shops put a premium on prices over what you'd pay online, but the shipping costs add up unless you order in quantity. That said, I've been in vape/smoke shops that sell ecigs on the side and they get $12.99 for a 5 pack of Kanger coils that normally sell for $5.99 online and $7.49 in my favorite B&M.
Double wholesale cost and add 10% is the formula I've heard for small mom and pop shops. That's about right if you look at Alibaba cost for Kanger coil heads at 65 cents each. They sell in a B&M for $1.50 apiece singly and about $7 and something in a 5 pack.
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