Its both logical, and simple -- both for the company, and for the vaping community as well. No one can say that its a 'healther' or 'safer' alternative, as was alluded to earlier in this thread. Anecdotal evidence is perfectly fine, and is what what we practice here on ECF, however, it is just that -- anecdotal. None of us actually know what the health benefits are; this is the one point I agree with the FDA on. Any evidence of being able to quit smoking via e-cigs is largely scientifically unfounded -- and misguided. Lets be real here; we're not quitting smoking, we're taking up an alternative that we perceive to be easier on us, our wallets, and those around us. Its nothing more than that. Trying to imply its more than that, is where liabilities start to come into play.
Now, don't get me wrong -- I consider myself a success story, and an ex smoker due to vaping as well -- however, from a scientific perspective there is precious little in the way of direct longterm studies related to vaping, and denying this reality is a bit of wearing blinders. We *ARE* the guinea pigs for this experiment, but it was a willful choice... just remember that fact and you'll understand why medical claims are not a good idea at this juncture.
Well put .. ..