Kent wrote
It will be interesting to see what happens in the scramble prior to final rule. I could see vendors/manufacturers needing advice to design products that would make future SE reports easier. Knowledge of earlier SE requests and what was accepted and what was rejected and why on both accounts, would be valuable information for them. Would you be available for a consulting job?
Unless the grandfather date is changed from 2007, there won't be any scramble on SE reports, as I only knew three companies that marketed e-cigs in 2007 (NJOY, Crown and Ruyan) and those products (if resurrected from the dead) cannot compete against Altria's MarkTen, Reynolds' Vuse, Lorillard's blu, or NJOY's King (which would submit new tobacco product applications for those products and likely be approved by FDA).
But if the grandfather date is changed from 2007 to 2014 or later (or even to 2013), the FDA would grant the manufacturers at least a year (probably two) after the Final Rule is issued to submit SE Reports. If the new grandfather date is 2014, I'd anticipate several thousand SE Reports being filed (mostly for bottles of flavored e-liquid and for PVs and their components).
Please note that an SE Report only has to be filed with FDA once for each different product (e.g. to demonstrate that a 2016/17 product is nearly identical to a 2014 product). The FDA still hasn't processed the vast majority of SE Reports (for cigarettes, smokeless tobacco and RYO) that were submitted back in 2011.
Importantly, if the grandfather date is changed from 2007 to 2014, nobody will be submitting new tobacco product applications for e-cigs for the foreseeable future (just as no new tobacco product applications have been submitted to FDA for cigarettes or smokeless tobacco since 2009). The entire e-cig regulatory game will shift away from new product applications (which only a several companies can afford to submit, most of which are Big Tobacco) to SE reports for lots of existing vapor products.
The grandfather date would end all product innovation for e-cigs for the foreseeable future (until/unless e-cig manufactures submit new tobacco product application for an e-cig, and the FDA approves them).