Perhaps Moon, that MAY precisely BE the game plan. I sometimes wonder if the noise is just to vilify the smoker so they feel guilty and are willingly, if grumpily, accepting of the constantly higher tax placed on them. Darn it, I'm going to quit, I'll buy the next great Pharma product and just quit. Spend the money, have success for awhile, then eventually return to cigarettes. Pharma wins, Tobacco wins, government wins, ?non-profit?"health" organizations win. As Charlie say "WINNING".
We've all been there. For some of us many, many times. Not any more. There are PVs, there's snus and there are the Star products (which I have yet to try but have heard good things about}. It's our time to be WINNING!