Not sure how they came up with that title but I think it will pull in Some unsuspecting antis and then hit them with some truths they won't like. Then again I'm not sure those types ever make it past the headlines...
People not particularly vested in the issue will likely only see the headline. In fact, I believe the vast majority of people of all views on the subject will see and absorb the headline, only.
We sure see a lot of mismatching of headlines to articles on
vaping, and this one is pretty high on the list. They never seem to work the other way around, where the headline is friendlier than the article. Hmmm...........wonder why?