OK, it's back to the facts, ma'am. Here we are:
1. Should the European Union lift the ban on Snus? Evidence from the Swedish experience
Fagerström, Schildt, 2003.
Should the European Union lift the ban on snus? Ev... [Addiction. 2003] - PubMed result
This is an opinion piece but written by researchers responsible for several papers published on Snus. The exact numbers they state for Sweden are:
17% of men smoke
19% of men use Snus
1% of women use Snus
This appears to total 37% but does not include female smokers. It also appears to be the 'honest' total of smokers, that is, all/any who smoked a cigarette within the last month. I believe this is a very different figure from the version you get if you ask people to self-report, and only include those who are daily smokers. However dual use may be involved.
2. Smoking - Occurrence. In: EUPHIX, EUphact - EU Public Health Information System
Kaiser, Gommer (RIVM), 2008.
Smoking : Smoking - Occurrence - EUphact
"The proportion of those aged 15 years and over who smoke in the EU-27 ranges from 16% in Sweden to 38% in Greece. Despite wide variations in smoking prevalence among member states, the overall average for the 27 EU member states is roughly the same as it was before the EU was enlarged in 2004 and 2007."
"Comparisons are confounded by differences in definitions and data collection.
Most countries estimate the percentage of adult smokers on the basis of health interview surveys, which can yield variable data. Variances can, for example, be caused by differences in the way a 'smoker' is defined. For some countries 'smoker' implies a 'daily smoker', for other countries it means a 'regular smoker' and for still other countries it equates to 'all smokers' (which would include occasional smokers). Likewise, for ages defined as 'adult' or '15 years and over' the lower age limit may range from 13 to 20 years and the upper age limit may range from 64 to 84 years. Moreover, population samples are not always representative of the whole country. International comparisons must therefore be made with caution.
Additionally, different international databases may show different data from the same country."
"In general, smoking prevalence is higher among men than women. In six countries, this difference is more than two-fold: Cyprus, Romania, Portugal and the three Baltic states. In the UK, Ireland and Slovenia, the rates are about equal for both sexes.
Trends over the past decades show that the differences in smoking prevalence between men and women are declining.
In Sweden, the smoking prevalence among women is higher than among men."
"The tobacco epidemic in the EU is evolving.
The term 'Tobacco epidemic' refers to a particular global pattern that is visible for tobacco consumption. This started with a peak in smoking behaviour among men, followed by a peak in women, and then related mortality peaks several decades later. The tobacco epidemic has reached different stages in different European countries (see The tobacco epidemic).
Some European countries are in stage four of the tobacco epidemic - such as Denmark, Germany, Finland and the UK. Germany, for example, shows a decrease in total, male and female prevalence of smoking between 2000 and 2003, while Belgium recorded a drop in overall prevalence, which was, however, mainly due to the decrease of smoking in the male population between 2000 and 2002.
In central and eastern European countries there was little awareness of the harmful effects of tobacco smoking until the late 1980s. These countries, as well as some southern European countries are now at stage three of the epidemic, with smoking prevalence among males peaking or just beginning to decline, and smoking prevalence among women still increasing."
Roly says:
"The global tax epidemic seems to be on the decline, due to the slow but accelerating uptake of Snus and especially electronic cigarettes. This epidemic is characterised by the availability of large amounts of tax revenue from the sums levied on smokers, which are approximately ten times the burden of cost due to smoking. These vast sums encourage governments to engage in utter profligacy, in the belief that such huge reserves of cash will always exist and that tomorrow never comes. The North Sea oil ran out and so will the massive sums generated by the sin tax on tobacco when smokers are finally told the truth and move en masse to safer tobacco alternatives."
This statement appeared in no peer-reviewed journal and will probably never see the light of day.
3. Euractiv: Fewer smokers in EU
Fewer smokers in EU | EurActiv
Some of this data directly contradicts that in the other EU report. This one bears all the hallmarks of spin.
"The survey seems encouraging for the EU's anti-smoking campaign For a Life without Tobacco (HELP), launched in March 2005, as the results show that the number of smokers has fallen by 6%, from 33% in 2002 to 27% in 2005 and that the number of people who have given up smoking has risen by 3%."
4. Euphix stats 2007
Percentage of daily smokers aged 15+ in the EU-27 (source: WHO-HFA, 2007).
Smoking : Percentage of daily smokers age 15+ in the EU-27 - EUphact
Sweden (2005) 13.9 (male) 18 (female) 15.9 (total)
UK (2004) 26 (male) 23 (female) 25 (total)
The number of male and female smokers appears to be combined then averaged. I suppose this holds good if the male and female population are equal; or perhaps the numbers are adjusted.
The number of smokers in Sweden seems to be falling, it is by far the lowest in Europe.
5. European Public Health Alliance - 2004 (?)
*UPDATED* European smoking bans - Evolution of the legislation - European Public Health Alliance
"With more than 40% of its population smoking, Greece is the EU country with the highest rate of tobacco consumption."
6. Health EU
Tobacco
"Despite considerable progress, the number of smokers in the EU is still high – around one third of the population."
7. Europa EU
World No Tobacco Day – Survey reveals drop in smokers in EU
EUROPA - Press Releases - World No Tobacco Day
"The percentage of people smoking in the EU was 33% in 2002, and 27% in 2005."
This is from spin central, though, so has to be taken with a grain of salt.
8. Velvet Glove, Iron Fist
Velvet Glove, Iron Fist: Smoking bans in Europe
"All of which will mean that of the 27 EU states, only 2 - the UK and Ireland - will have a total smoking ban."
This piece is an explanation of details that show in actual fact only the UK and Ireland have real smoking bans.
[OK this has nothing to do with anything, I just thought it was interesting

]
9. Smoking - Summary. In: EUPHIX, EUphact.
Smoking : Smoking - Summary - EUphact
"Success of interventions geared at smoking behaviour will determine the future health of the EU population.
Collective interventions, such as anti-smoking campaigns raise awareness of the adverse effects of smoking, induce individual cessation efforts, and prevent young people from taking up smoking.
Individual interventions, such as pharmacological and behavioural
therapies, significantly increase the probability of long term smoking cessation. They are highly cost-effective and when combined with collective interventions prove to be even more effective."
I included this because there is an outright lie here that indicates the massive self-delusion that underpins the the tobacco control industry. These 'pharmacological interventions' are not 'highly cost-effective', in fact they are a monumental failure and an obscene expense that can only be driven by either financial corruption or job security corruption. A success rate of 35% may look impressive at 4 weeks but when the real figure is revealed as a 2% success at 20 months, it doesn't look like value for money. In fact it's a diabolical scam, and since it can only be based on some form of corruption, it is fraud.
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So here are some EU stats in all their inconsistent, massaged and spun or alternatively raw glory. Make of them what you will. As no EU statistics agree anywhere then you can probably draw whatever conclusions you like from them. Some of the tobacco control people certainly do.