Although worried before seeing the segment, I thought it was quite impressive.
Karl Fagerstrom did an excellent job informing how snus was a far less hazardous alternative to cigarettes, while Stahl / 60 Minutes accurately pointed out that hundreds of thousands of Swedish smokers have already quit smoking by switching to snus.
The dual usage claim (i.e. using both snus and cigarettes might be more hazardous than just using cigarettes) is absurd and nonsensical (as every time snus is used, one less cigarette is smoked), but the abstinence-only prohibitionists have been saying it for the past decade. The prohibitionists also claim (but not on the 60 Minutes segment) that snus also should be banned because youth who use snus might switch to cigarettes.
In contrast, Karla Sneegas (from Indianapolis who used to work for the IN Dept of Health, and who I now think is a
tobacco control contractor of the IN Dept of Health),
made the same unsubstantiated claims (they're target marketing to youth) that she's been making for the past three years ever since Reynolds started marketing Camel Snus.
Too bad Leslie Stahl didn't ask Sneegas why Sneegas hadn't reported her alleged violations of the 1998 Master Settlement Agreement (as target marketing to youth is strictly prohibited by the MSA) to the State AGs for legal action. Also, it would have been helpful if Stahl had asked Sneegas why Sneegas hadn't reported her alleged violations to the FDA (as the new FDA tobacco law also prohibits tobacco companies from marketing to youth).
At an anti tobacco conference in 2007 on Other Tobacco Products (where I wasn't permitted to speak, but only lots of harm reduction opponents), Sneegas similarly alleged that Reynolds was target marketing Camel Snus to youth by making the package resemble a cell phone. During that conference, Sneegas refused to answer my question inquiring whether or not health progessionals had an ethical duty to truthfully inform smokers about less hazardous alternatives to cigarettes. Instead of answering it, she simply ignored me, and then asked if anyone else had any questions.
I was interviewed by Leslie Stahl (for a segment that ran back in 1999), and I worked with the same producer made last night's segment on snus. I'll ask her to consider doing another segment on e-cigarettes.