Consumer Reports

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ACM

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Nov 11, 2009
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I just emailed Consumer Reports the following letter. Since so many legislators lobbying for bans on e-cigs are relying only on the FDA's weak 2009 "study", and with few, if any, in-depth, reliable, scientific studies by totally unbiased organizations available to provide any kind of definitive findings on the safety (or lack thereof) of electronic cigarettes, I felt maybe an organization like the Consumers Union would be the best one to contact. They are a very well-respected organization with no ties to any commercial organizations. They are fully independent, and are not influenced by governmental issues, such as preserving tax revenue.

If they take the challenge to test e-cigs, they will do it well and with no holds barred. Maybe they will provide us with the ammunition we need to help sway legislators to veto proposed bans. And maybe they'll find that the legislators were right all along, and we all need to stop vaping right away.

If you agree with this approach, I encourage you to make a similar request of Consumer Reports. They won't bother if they see electronic cigarettes as nothing more than a fad or a niche product.

"To Whom it May Concern:

As a long-time smoker, I spent many years, and a good deal of money, trying various smoking cessation products. I tried the patch, the nicotine gum, and Chantix. None of these products worked for me, as none of them addressed what was as much of a psychological addiction as it was a nicotine addiction. So in an effort to reduce the harm tobacco was doing to my body, I tried electronic cigarettes (e-cigs).

Electronic smoking, or “vaping”, is similar to smoking traditional cigarettes, or “analogs”. With an e-cig, a battery is connected to a device called an atomizer, which is, in turn, connected to a cartridge or bottle filled with a liquid (e-juice) that contains nicotine, flavorings, and either propylene glycol (PG) or vegetable glycerin (VG). The design of e-cigs can vary greatly, but the general concept is the same. You activate the battery by either drawing on it or by pushing a button. As you take a drag, the e-juice is pulled onto the heating element of the atomizer, which turns the e-juice into a vapor that can be inhaled. The process feels like smoking, in that you get a “throat hit” from it. When you exhale, you produce a cloud of vapor that is essentially odorless and quickly dissipates into the air.

E-cig manufacturers claim that their products are safer than smoking analogs because there is no combustion and they do not contain sufficient levels of carcinogens to be considered dangerous to humans. Although nicotine itself is believed to be a carcinogen at high levels, the amount in e-juice is not enough to cause cancer. According to many medical professionals, it’s not the nicotine in analogs that causes cancer. It’s the other chemicals and the combustion of them that is the problem. In addition, PG is “generally recognized as safe for human consumption (GRAS)” by the FDA, and most e-juice manufacturers only use flavorings that the FDA also considers to be GRAS.

However, GRAS, as it relates to the chemicals used in the manufacture of e-juice, is a term used by the FDA to describe chemicals safe to ingest, not necessarily safe to inhale. There have been few scientific studies on the safety of these chemicals when inhaled at any quantity, let alone the potentially high quantities inhaled by vapers.

Current estimates have the e-cig industry generating approximately $100 million in sales worldwide. An estimated 30,000 people pick up vaping every year. After a recent appearance on “The David Letterman Show” by e-cig user and actress Katherine Heigl, one e-cig vendor claimed a 10% jump in website hits.

Currently, many state and local governments are proposing bans on e-cigs. A ban on sales was enacted in Oregon and another is expected to pass in New York. The New York State Assembly Health Committee passed a resolution to ban e-cigs on January 25, 2011. The whole state assembly is expected to pass this bill next, before sending it to the New York State Senate. New Jersey and Suffolk County, NY, included e-cigs in their bans on smoking in public places.

However, none of the legislative movements to ban e-cigs so far have been based on anything close to scientific research, but rather have been quite possibly driven by the economic need to continue generating tax revenue on sales of cigarettes. One ban that was passed in the California legislature was quickly vetoed by then-Gov. Arnold Schwarzenegger because of the lack of real scientific evidence to support claims that e-cigs are dangerous.

This brings me to the point of this letter. There are a few scientific studies on the actual safety of e-cigs. The most detailed study to date is one by Heath New Zealand, which confirmed the claims of the industry that e-cigs are a relatively safe alternative to smoking. The Boston University School of Public Health recently released their findings that e-cigs are considerably less harmful than traditional cigarettes and are no more harmful than currently approved nicotine replacement therapies. Conversely, a “quick and dirty” 2009 study by the FDA found “carcinogens and toxic chemicals such as diethylene glycol, an ingredient used in antifreeze” in samples of e-juice. However, the findings of the FDA have been called into question by the c-cig industry. The alleged discovery of diethylene glycol came from one sample out of many, and it is possible that it was actually PG that was in the sample tested. PG is also found in anti-freeze but, as stated above, is FDA approved for human consumption. Additionally, the carcinogens mentioned in the FDA report were nitrosamines, which are also present in FDA approved smoking cessation aids, such as Nicorette gum.

There is a need for the public, and our legislators, to be properly educated on the possible risks and possible benefits of switching to e-cigs from analogs. In-depth testing and unbiased reporting by a respected, qualified organization, such as the Consumers Union, is vital to enable legal actions to be based on actual facts and not political spin. Testing by the government is likely to be biased in favor of the tobacco lobby and the need to maintain tobacco-related tax revenue. Testing sponsored by the e-cig industry is also likely to be biased in that positive findings could help increase profits by leading to more sales and limited government oversight. Your organization, with its proven track record of operating in the best interests of public safety, is alone in the ability to handle such testing with honesty and integrity.

I implore you, on behalf of countless former smokers, to please test the safety of electronic cigarettes. I am not asking for Consumer Reports to endorse these devices. I, and thousands of other former smokers, simply want an unbiased, scientific determination of their relative safety as it pertains to the claims of the c-cig industry, state and local governments, and the FDA.

You can learn more about electronic cigarettes, and find information on vendors and products for testing, by visiting http://www.e-cigarette-forum.com. While it may seem than e-cigs are a niche product, and as such are not deserving of your attention, I believe any time spent on that forum will convince you otherwise.

For the record, I am neither a manufacturer nor a vendor of e-cigs or any products associated with them. I am simply a consumer who is concerned about my health and that of the many thousands of e-cig users, worldwide. If your testing finds that e-cigs are not harmful, you could provide vital information to help stop irrational legislative bans on what could be a life-saving device. If you find them to be harmful, you could help thousands of vapers worldwide by encouraging them to abandon a dangerous practice. Either way, you would be providing a valuable service for many thousands of Americans and, possibly, millions of people around the world.

Thank you for your time. I hope that you will take the challenge to put the debate over e-cigs to rest, one way or another."
 

ACM

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Nov 11, 2009
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Great idea :) How does one get ahold of them?

It's a bit of a pain. Go to this website: How do I contact Consumer Reports®?

Scroll down to where it says "Send us an e-mail". Then enter your name, etc., and choose which division you're sending the email to in the drop down menu. I chose the magazine, which is the first choice, but I probably should have selected "All".

Next, another drop down will appear. In that one, choose "Reports: Questions-Comments-Suggestions", and in the NEXT drop down, select "Report Suggestion".

Then you can enter the text of your email in the big text box.

When you're done, click "Continue". I think they give you one more chance to NOT send it by reminding you to check the FAQ. But send it. Don't check the box that says "Check here if you do not require a reply". Make them acknowledge receipt of your email. They sent me a reply that seems like a form letter, but they referenced my topic (e-cigs) in the body of the letter, so someone there's paying attention.

It's worth a shot. We might not be a big enough consumer base to warrant their attention, but considering the serious health issues that surround the debate on e-cigs, and the fact that vapers number 500,000 strong in the US alone, and counting, they just might decide to do SOMETHING on them.

In any event, what have we got to lose? Get the word out to them in numbers and they'll at least be more likely to take notice. If only a couple of us email them, I am pretty sure we'll be ignored.
 

ACM

Super Member
ECF Veteran
Nov 11, 2009
371
7
I hope they do test them but don't really think they will. They haven't tested other nicotine
replacement products that I know of. Not sure if we hold a big enuff market share :(

No, the regular magazine and website hasn't tested the gum or the patch to my knowledge, and I've been a subscriber for years. But they also have a health-oriented website that I don't follow, so maybe they'll funnel this request through them. In a way, e-cigs are a more relevant product for them to review, since they're NOT a cessation device and they're not marketed as a drug, like other therapies are. And with Consumer Reports's longstanding commitment to consumer safety, they just might see a need to test e-cigs just for that reason alone.

Plus, the publicity they'd get out of it would be pretty valuable for a company that doesn't accept advertising. I'd think it would be a real smart move for them to step up as the definitive voice in the formal testing of e-cigs.
 

ACM

Super Member
ECF Veteran
Nov 11, 2009
371
7
I think it was worth a shot. Thanks for trying and keep us informed if you hear back from them. It might be better to direct them to CAASA for information, however. Is there an email addresses where you sent the letter?

I agree. Directing them to CAASA makes more sense. So if anyone else wants to send an email, please direct them to CAASA.

As for an address, see my post, above, with instructions on how to navigate through the CU website to be able to contact them. It's not a very straightforward process. But I checked the magazine and found the following additional links that might be helpful:

For tips and story ideas: ConsumerReports.org
For letters to the editor: ConsumerReportsHealth.org

If you'd rather send a snail mail letter, here's their mailing address:

Consumer Reports
101 Truman Avenue
Yonkers, NY 10703-1057

I'd send it to the attention of the president, Jim Guest
 

t9c

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Jul 15, 2010
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I checked out the CS Health site. It appears to me that it is more a WebMD type site. I checked out the Smoking topic under Treatments and Conditions. There is a tab for Treatment Ratings, but of course you have to be a subscriber to get there. None of the text in the Smoking Treatment section mentions e-cigs.

My first impression is that CS would only review brands of e-cigs, as informing users of the best brand(s) is the crux of their business. But I really don't think they'll touch them until the whole legal issue is resolved. Further, if they become classed as a tobacco product, they won't go there, IMO. For CS to review different brands of e-cigs, they would have to be classed an NRT first.
 
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