Let me put it in plain english the best I can:
VV (or even changing the watts as you vape) is better than VW (usually refers to just setting the watts and leaving it):
How long and thick a coil wire is determines it's ohms. Ohms is basically just a way to measure it's affected when electricity (volts) is sent through it. The number of times the wire is wrapped around the wick determines how long it is (plus take into account how long it exteds past the wicking material untill it reaches the positive & negative terminals in the coil head).
If you have a 1.8 ohm coil, you should set the Volts around 3.7. This combo of ohm & volts gives a certain Watt. You should set the volts to 3.7 with a 1.8 ohm coil because if it's less volts, you won't be sending enough power (watts) through the 1.8 ohm coil wire which wouldn't give much vapor. If you set the volts much higher than 3.7, you'd send too much power (watts) through the 1.8 ohm coil wire and would get burnt hits.
Sort of off topic: almost all non-variable volt batteries (non twist ego etc) are always around 3.7 volts, so you should only use 1.5-1.8 ohm coils with them to avoid burnt hits (coils lower than 1.5-ish would burn the juice) or weak hits (coils over about 1.8 ohm won't burn the juice enough).
Think of the ohms & volt combo = the same power as watts because they're the same. The numbers in the boxes of this volt chart are the watts
check this chart (file name too long for image attachment??)
http://vtpics.vapertrain.com/voltagechart.jpg
So anyway, suppose you prefer the amount of the vapor, temp (hot or cool), and taste of a particular # ohm coil & a certain volt - this would be your preffered Watt setting. You can set a VW battery to always push that watt, and no matter what ohm coil you use, it will always be saving you the work of adjusting the votls to that exact watt. This is why some people with different tanks that have different ohm coils in them like to use VW because they don't have to find that sweet spot every time they change a tank or change the coil out that isn't the exact same # ohm as the previous.
However, I think VW is BS and that a lot of people are VW snobs because it came out after VV and is supposed to be a step foward, but I only see disadvantages to VW, especially for bottom coil tanks like protank and puritank. VV is way better.
Changing volts is super easy on most devices and can become second nature (do it without thinking about it). I find that volts should be raised/lowered at different stages of each tank and if you chain vape like 4 big hits in a row.
If you chain vape three big hits and want a fourth, sometimes the volts should be lowered a bit because the wick didn't have time to fully soak and would give a burnt hit. You could in theory lower the watts to not get a burnt hit, which I think is what you're doing anyway (scrolling through the watt menue insted of the volts accordingly as you vape, which is the same affect as long as you MOD doesn't change watts in significantly larger/smaller increments than the volts which would give you less precision). Almost all people just use VW to set it and forget it though.
As the juice is vaped, it thins out the remaining juice in the tank and might require slightly less/more volts/watts to give the best hit. Another thing is with bottom coil tanks, as they get low around 1/4 full, the extra air in the tank causes them to gurgle - raising the volts can elimintae the gurgle (but you might get a burnt hit if you hit it too long). Not raising the volts and tipping the tank while vaping can also eliminate the gurgle. Also, towards the end of the tank, your coil will have accumilated some gunk and the volts can be raised to give a better hit. I dry burn the coil after each 3 ml tank, but usually still raise the volts towards the end due to gunk build up, especially with %100 VG juice that gunks more.
If you just set the watts and leave it, you can't fine tune your hits like I mentioned, and there are probably a bunch of other reason people change VV (or even VW) as they vape through a tank.
Sort of off topic: There are also mechanical MODs which mean they don't have any micro chip in them, only a battery. Whatever volts the battery happens to put out is the volts it vapes at. But as the battery drains, it lowers in volts and doesn't give a lot of vapor or a good hit (unless you want the second half of the battery's life to be a good hit and the first half to be a burnt hit or vice versa, which would depend on what ohm coil you put in it if you get what I'm saying [a mechanical MOD with a battery that puts out 3.7 volts fully charged will give a good vape with a 1.8 ohm coil, but will give weak hits as the battery drains and puts out less than 3.7 volts. Vice versa woud be worse which would be putting a 1.3 ohm coil in a 3.7 volts mechanical MOD and getting burnt hits untill the battery drains lower than 3.7 volts].
Most non-mechanical MODs (VV/VW/or standard egos etc that stay around 3.7 through the whole charge) will put out the amount of volts it says on the screen/dial untill it's completely drained.
Once you get the hang of it and if you build your own coils, you don't really need to know the ohm of you coil to know the general area you should start the volts at to find the sweet spot for best flavor, vapor production, and cool vs hot hit.