What message do you think "You're right, we shouldn't have cartoon characters or anything that could be attractive to 'kids' on our labels" conveys?
We START here on ECF, getting vapers to move beyond "well, vaping is like smoking, so yeah we have to protect the children."
Then we branch out, social media, commenting on news articles. If any of the groups can get organized and funded enough, maybe an actual media campaign. I've been meaning to look into how to suggest material for NPR, The Daily Show, John Oliver, Bill Maher, etc. but I will admit that it hasn't gone much beyond an idea, life is a bit hectic and vaping isn't the only thing in my life.