vaping costs much less than smoking, not least because it is untaxed, so it is bound to spread fairly fast. It’s likely to overtake smoking within a decade, some think. Frankly, we should be changing regulations to encourage it: it should be allowed indoors, as a further incentive to help smokers quit. E-cigarette makers should be allowed to advertise (which this week’s European Parliament vote prevented) so as to help it grab market share faster and save lives faster.
So what if this leads to a “re-glamorising” of people putting cylinders between their lips? Remember, “we” objected to smoking because it hurt people, not because it was glamorous.