Its not your imagination, MQ. That's why so many people drip, you get more vapor and a "purer" taste (no filler to interfere). The only "down" side to dripping is that you have to carry a juice bottle with you and have to re-drip every 4-10 hits. There's a whole slew of Youtube videos on how to do it and it's worth trying for anyone new to vaping. Just make sure you only do this on "manual" batteries. There can be some juice leakage with this method and it only takes a drop into the hole in an automatic battery to kill it.