ML: There is a clash also between the absolute safety of a cigarette substitute (in fact, no drug is 100% safe) and the relative safety of e-cigarettes compared with
tobacco smoking. Regulators decree what is good for populations, and this can clash with fundamental rights of citizens to be able to buy any reasonably safe product that will diminish their risks of dying early from continuing use of smoking tobacco.
Government tobacco control agencies could assist by sitting down with medicine regulators, to balance these considerations, and produce relaxed safety regulations for fast acting nicotine products as proposed by the tobacco group of the Royal College of Physicians London recently.
The tobacco control community could assist by working with government health and research agencies, to fast track this product's research and development as the first of a new generation of possible substitutes to replace tobacco smoking. But one thing is clear - smokers need a whole generation of better products to provide their needs for safe nicotine, and the sooner these can be coaxed to market, the better.