And Greg Connolly...
But I'll note that Mitch was also already talking about how such products might lure people who might otherwise not smoke into becoming addicts, how they might keep people who would otherwise quit from doing so, and how they might cause those who had already quit to go back to "smoking".
Overall though, that video was very interesting! It seems that BT had the idea of heating a mixture of glycerin and nicotine well before the the Chinese did, even if it was done quite crudely in a glass tube over a flame. I'm also surprised how early they were trying to do electrical Heat not Burn products, but the tech (batteries and electronics) were obviously not ready for prime time then...